Clothes should inspire delight.That’s the defining principle behind Hunter Bell, launched by its namesake designer in New York City in 2006. Whether a fine detail, a bold splash of color, or an eccentric twist, delightful surprise is the central motif in the collections Hunter Bell creates, the better to elevate every day, go-everywhere apparel into the realm of the extraordinary.

Hunter Bell carries on the tradition of the boutique contemporary brands of the 1990s/Y2K, offering women a full-service wardrobe at once streetwise and whimsical. The story evolves season-to-season, but the attitude doesn’t change—it’s all about clothes that are fun, functional, and feminine, that women all over the world can layer into their lives without breaking stride. Our story becomes your story.

Hunter Bell studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013. The brand quickly grew and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspired by the joy it ignites in others and wanted her collections to do just that. Her love of travel and searching for the unexpected, is an integral element to so many of her prints and special textiles throughout her collections. 


Hunter lives in Texas with her husband and three children. 

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